Ever wonder which catalog mailing drove that spike in web traffic? Easier said than done. With so many customers, media channels and messages flying around, how do you really know which action drives which transaction?

Matchback makes sense of your own data to correlate direct mail promotions with the online/retail transactions they inspire. Call it "forensic marketing." We work backwards to complete the missing data, put the clues together, solve the mystery—and shape your direct mail strategy.

If you want to know exactly what's driving response, then Matchback is the perfect match.