What’s behind your past campaign successes and failures? What are your competitors doing, and what’s working for them? What opportunities lie just beneath the data surface? As part of Paradysz's media optimization process, we offer a proprietary set of analyses: AddVantage.

AddVantage offers three distinct ways to build your audience—and your competitive advantage:

Top 10 Media Analysis

Find out if you’re “leaving any names on the table” by looking at the un-utilized names from your top-performing media.

Category Analysis

Determine if certain media categories—“buyers,” “subscribers” and “donors”—are being tapped too much (or not enough).

Quadrant Analysis

Learn how to make marginal media better by analyzing historical performance based on response rates and average order size.