Wouldn’t it be nice to know the true value of individual sources within your audience development program? You can, with True Demand™ from Paradysz.

True Demand eliminates merge bias by grossing back all responders from a campaign back to their original input source. Plus, the process gives you two critical views into your audience development program:

Gross Allocation (response allocated to all lists)
List Interaction (key interactions between lists and segments)

Bottom line: True Demand segments your top-, middle- and poorest-performing audiences—and empowers you to dramatically increase your marketing program efficiency through precise methods of source elimination, consolidation, negotiation, re-prioritization and reuse.