“Know thy customer” has been the traditional mantra of marketing for years. But is simply “knowing” your customer a little too passive for today’s competitive climate?
The real question is, “How do I inspire customers to act—to respond favorably to my product, service or offer?” You want a partner who can tell you which media they prefer, how often they like to be communicated with and what kinds of messages they’ll respond to.
Some marketing experts outsource this function or rely on technology to do it for them. That’s not good enough for Paradysz. We engage the best in human and technological tools to take you beyond passive knowledge to achieve actionable insights.
Paradysz gives you a crystal-clear understanding of
what motivates your audience to respond.