Leading senior and disabled care bathing products company partners with leading, award-winning integrated marketing agency to transform brand and build unique relationships with target audiences
NEW YORK, NY AND SOUTH DAYTONA, FL, December 5, 2013 – Premier Baths, Inc. (Premier Care in Bathing), an industry leader in senior and disabled care bathing products and services, announced today it has engaged Paradysz and PM Digital as its agency to launch the company’s new integrated online and offline marketing programs.
Paradysz / PM Digital will serve as Premier Care in Bathing's agency to provide a range of services, including their overall marketing strategy, creative, direct mail, print, insert media, search engine marketing (SEM), search engine optimization (SEO), social media, and email marketing. The team will also provide deep analytics and performance management reporting to enable the organization to quickly optimize campaigns based upon real-time learnings.
Ultimately Paradysz / PM Digital will work with Premier Care in Bathing to build a fully-integrated multi-channel marketing campaign geared to help the company better engage with its existing customers, as well as identify new prospective customer segments on a more personalized and active level across a range of critical channels.
“With the senior and disabled care audience constantly evolving and continuing to leverage more channels to make educated purchasing decisions, we understand how critical it is to integrate our marketing efforts across all touch points, both on the traditional side as well as on the digital side," said Patricia Campbell, chief marketing officer of Premier Care in Bathing. "We selected Paradysz / PM Digital because they are true innovators in their respective marketing disciplines, and we are confident that, together, we will receive a fully integrated and impactful marketing strategy to help retain, engage, and grow our customer base."
Founded as a family owned business in 1985 with the goal of making bathing safer and more independent for the elderly and people with disabilities, Premier Care in Bathing has grown to become one of the most trusted senior care bathing product providers over the past three decades. The company has transformed thousands of bathrooms to enable people to regain and retain their independence. With a continually increasing range of walk in bath tubs and bathing products, Premier Care in Bathing accommodates all situations and needs for the elderly, disabled, handicapped and safety conscious bather. This program will enable Premier Care in Bathing to build stronger relationships with their target audiences and ultimately provide more relevant services to meet their audiences’ evolving needs.
“We look forward to leading the way for Premier Care in Bathing as they usher in a range of new marketing strategies and innovative campaigns,” said Chris Paradysz, founder and chief executive officer of Paradysz / PM Digital. “We love the brand! Its product is top in the category in quality and their customers rave about it. We will be doing some very cutting edge innovation with the Premier Care in Bathing team. We are very excited.”
For more information on Premier Care in Bathing, including background information, product descriptions, and a list of locations, please visit www.premiercarebathing.com. For more information on Paradysz and PM Digital visit www.paradysz.com and www.pmdigital.com .
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About Premier Care In Bathing
For over 30 years, Premier Care in Bathing has been a world leader transforming the lives of individuals with a range of needs. Premier Care in Bathing is a one-stop shop for customers with specialty bathing needs as the manufacturer, selling baths and showers to consumers, providing installation services and servicing the baths and showers. Premier Care in Bathing is the first bath company to receive commendation from the Arthritis Foundation and actively supports AMVETS. Headquartered in South Daytona, FL, Premier Care in Bathing can be found at www.PremierCareBathing.com.
About Paradysz and PM Digital
With its direct and digital businesses, Paradysz and PM Digital's core capabilities are based in a data-driven approach to understanding, targeting, acquiring, cultivating and optimizing customer value for its clients. Through comprehensive experience in multiple media channels, including search, social, display, email, direct mail, print and insert media, as well as strategic and creative web development capabilities, the company leverages proprietary research tools and an obsessive focus on performance to help clients make the most informed marketing decisions. With a client list that's a "Who's Who" of commercial and nonprofit organizations, Paradysz and PM Digital have continued to grow their reputation as some of the industry's most critical thinkers and leaders.