NEW YORK, December 05, 2011 — Paradysz adds top talent to its management team with the selection of Walter Chistoni who joins the audience development agency as Vice President of Business Development and will be based in New York.
Mr. Chistoni will focus on Paradysz’s new business efforts to help drive accelerated growth across all strategic services and develop relationships with today’s multichannel marketer. As part of the leadership team, Mr. Chistoni will work closely with the Paradysz leadership and Business Development teams in the data, online, and media solutions space.
Deeply immersed in non-traditional and direct response marketing, Mr. Chistoni has an impressive record of growing non-endemic categories of business for notable clients in multiple industries, including nationally-known financial institutions, insurance agencies, automobile manufacturers, and cell phone providers, among others. Most recently, Mr. Chistoni was Vice President of Client Engagement at Media Horizons where he oversaw corporate business development for both management and the agency.
Mr. Chistoni received his Bachelor of Science degree in Marketing from Fordham University in 1994.
Paradysz is an audience development agency that helps clients make the most informed decisions to connect with great customers. Experienced in direct mail, online, print and insert media, the company takes full advantage of a range of analytical solutions, consumer behavior intelligence and media research, using ROI metrics that deliver and retain customers. With a client list that’s a “Who’s-Who” of premier nonprofit and commercial organizations, Paradysz has demonstrated solid successes in helping companies achieve measurable marketing goals.