NEW YORK, N.Y., (September 6, 2011) — Paradysz, a leading audience development agency today announced the release of Data Drive™, a proprietary data solution that can improve response rates and lower costs; all directed towards improved ROI.
“Data Drive was borne out of our commitment to develop innovative solutions that drive performance”, said Mike Cousineau, co-CEO of Paradysz. “Clients are looking to grow their businesses and reduce costs; with Data Drive, we help uncover ways to do both,” added Cousineau.
Data Drive provides a structured way to evaluate a marketing program:
- The analysis quantifies each media source’s contribution to campaign results;
- Through ranking, scoring and modeling, we find individuals who will respond at lower cost;
- We set “bid pricing” based on the relative performance of each source
Early feedback from clients has been positive. Rob Stagno, President of Paradysz observes how quickly results can be achieved. “Our initial engagements have been very promising, because Data Drive gets to the heart of what’s working – and not working – in a direct marketing program,” said Stagno. “Cost savings of 15% plus, and audience expansion of 10% are typical of the results being achieved,” added Stagno.
For more information about Data Drive, please contact Debbie Seigenthaler at email@example.com or 952.544.5121. For more information about Paradysz, please visit www.paradysz.com.
Paradysz is an audience development agency that helps clients make the most informed decisions to connect with great customers. Experienced in direct mail, online, print and insert media, the company takes full advantage of a range of analytical solutions, consumer behavior intelligence and media research, using ROI metrics that deliver and retain customers. With a client list that’s a “Who’s-Who” of premier nonprofit and commercial organizations, Paradysz is uniquely positioned to help you accomplish your marketing goals.