New York, June 29, 2012 – Paradysz, the leading audience development agency, announced today that it has been selected by Crain’s New York as one of the 50 fastest growing private companies in the New York area.
To make Crain’s inaugural Fast 50 list, Paradysz proved its ability to grow in the face of an economic downturn and uncertainty in the advertising industry. Through the diversity of its offerings in direct and digital marketing with its two businesses, Paradysz and PM Digital, and highly refined targeting capabilities using proprietary analytical tools, it was able to build strategies geared to meet clients’ even tighter budgets. Across multiple media channels, including mail, search, print, display and email, it not only grew, but thrived at an impressive nine percent growth rate from 2008-2011.
“It is an honor to be included on this list,” said Chris Paradysz, co-CEO of its combined agency, as well as a Crain’s Top Entrepreneur in 2010. “We are one of the fastest-growing companies because we are so obsessively focused on our client’s needs, first. Only then, do we benefit.”
Paradysz employs 110 people in its New York office and 230, across seven other offices. In addition to its financial district headquarters, the company is in Arizona, Minnesota, South Carolina, Florida, California and New Jersey.
With its direct and digital businesses, Paradysz’s core capabilities are in understanding, targeting, acquiring, cultivating and optimizing customers for its consumer and business-to-consumer clients. Deeply experienced in multiple media channels, including mail, search, print, display and email, coupled with its strategy and creative capabilities, the company takes full advantage of a range of proprietary analytical solutions, business intelligence and media research tools. With a client list that’s a Who’s-Who of premier commercial and nonprofit organizations, the Paradysz organization has continued to grow its reputation as one of the industry’s critical thinkers and leaders.