Our job is to build audiences for our clients. Along the way, we’ve also built an audience for ourselves. See the many ways in which Paradysz continues to turn heads in the media, the direct response marketplace, and among today’s most innovative marketers.

PM Digital Announces Expansion Into Mobile, Display and Global Capabilities
NEW YORK, NY - Dec 27, 2012 - PM Digital, the digital division of the integrated marketing agency Paradysz, with blue-chip clients across retail, publishing, financial services, technology and non-profit sectors, today named Suzy Sandberg to the new position of President of Global Digital Media. Ms. Sandberg will continue to report to Chris Paradysz, CEO of PM Digital. Michael Flanagan will replace Ms. Sandberg in the position of President of PM Digital.

Autism Speaks Selects Paradysz to Lead Donor Acquisition Strategy
NEW YORK, August 1, 2012 – Paradysz, the leading audience development agency, announced today that it has been selected by Autism Speaks to provide strategy and execution management for its direct marketing donor acquisition campaign.

PM Digital, sister company of Paradysz, Acquires Zeta Interactive Digital Business
Marketing agency expands its creative, web-development services; broadens search, social and analytics capabilities.
NEW YORK – July 9, 2012 – PM Digital (www.pmdigital.com), a digital marketing agency with blue-chip clients in the retail, publishing and non-profit sectors, announced today the acquisition of the digital services business of Zeta Interactive, a New York-based full-service interactive marketing agency.

Paradysz Named to Crain's New York 50 Fastest-Growing Companies
New York, NY, Jun 29, 2012 - Paradysz, the leading audience development agency, announced today that it has been selected by Crain’s New York as one of the 50 fastest growing private companies in the New York area.  

Paradysz Appoints Industry Veteran Nancy Small as a Vice President in its Strategic Solutions Group
New York, NY, May 31, 2012—Paradysz is pleased to announce that Nancy Small has joined this leading audience development agency as a Vice President in its Strategic Solutions Group. Ms. Small will be based in Paradysz's New York office.

Industry Leaders, Paradysz, to Share Solutions for Successful Donor Acquisition and Social Media Fundraising at 2012 Nonprofit Marketing Conference in Washington D.C.
New York, NY, February 22, 2012—Paradysz, the leading audience development agency, will share its industry expertise in donor acquisition and fundraising with non-profit organizations at the 2012 Washington Nonprofit Conference March 1-2, 2012 in Washington, D.C.

Paradysz Selects Walter Chistoni as Vice President of Business Development
New York, NY, December 05, 2011 — Paradysz adds top talent to its management team with the selection of Walter Chistoni who joins the audience development agency as Vice President of Business Development and will be based in New York.

Paradysz Announces the Appointment of Michael Flanagan as Chief Financial Officer
New York, NY, November 29, 2011 — Paradysz is pleased to announce that Michael Flanagan has joined the audience development agency as Chief Financial Officer and will be based in their New York office.

Paradysz Announces Performance-Based Solution to Biggest Challenge Facing Marketers: Overlap of Multichannel Marketing Efforts
New York, NY, October 3, 2011 – One of the biggest challenges facing every marketer is the dilemma of how to measure the true effectiveness of a marketing program. What worked, what didn’t, and how can it be accurately measured. Paradysz has developed a performance-based approach to address this issue; and it’s being met with rave reviews.

Paradysz Research Releases 2011 Seasonality Study for Publishing, Nonprofits, Apparel and Merchandising
Report Highlights Seasonal Trends in Direct Mail
NEW YORK, N.Y. (September 8, 2011) — Paradysz Research today released its 2011 Seasonality Study of direct mail trends. According to the study, key direct mail months and overall seasonal patterns remain relatively stable for most consumer sectors despite continued economic challenges for marketers and consumers.

Paradysz Launches Data Drive™, A Direct Marketing Data Solution
NEW YORK, N.Y., (September 6, 2011) — Paradysz, a leading audience development agency today announced the release of Data Drive™, a proprietary data solution that can improve response rates and lower costs; all directed towards improved ROI.

Paradysz Introduces HELIX™: The High-Efficiency List Exchange
NEW YORK, August 15, 2011 – Paradysz, the leading audience development agency experienced in direct mail, online, print and insert media, today announced the launch of HELIX, a proprietary high-efficiency list exchange solution that allows businesses to source high-affinity names with unprecedented performance and growth potential.

PM Digital, Sister Company of Paradysz, Ranks Third Among Search Agencies in the Internet Retailer's 2011 Top500 Guide®
NEW YORK, NY — June 8, 2011 — PM Digital, (www.pmdigital.com), a New York-based digital marketing agency specializing in paid search, search engine optimization, social media, and shopping feed management, is third among all search engine marketing agencies on the 2011 Internet Retailer Top500 Guide®'s list of vendors with Top 500 retail clients. PM Digital's client roster includes 20 of the top 500 retailers.

Paradysz Market Trends Report Details Drop in Nonprofit Acquisition Campaigns
NEW YORK, NY — February 22, 2011 — According to the forthcoming Paradysz Nonprofit Market Trends report (to be released on February 28), the number of donor acquisition campaigns tracked in 2010 dropped ten percent from the previous year. This follows an even steeper decline — 20 percent — tracked in 2009.

Amazon, Facebook and ASPCA Among Latest to Tap Paradysz to Target Audiences
NEW YORK, NY — October 7, 2010 — Amazon.com, Facebook, and the American Society for the Prevention of Cruelty to Animals (ASPCA) have joined the client roster of audience-development agency, Paradysz, to reach customers and donors.

Paradysz Promotes John Ernst and Charles Teller to co-Presidents of Paradysz Direct
NEW YORK, NY — July 15, 2010 — Paradysz announced the promotion of John Ernst and Charles Teller to co-presidents of Paradysz Direct, the firm’s offline media business. Ernst and Teller will jointly lead the company’s corporate Direct Mail initiatives across all offices.

ParadyszMatera Announces New Brand, Awards and Capabilities 
NEW YORK, NY — July 13, 2010 — ParadyszMatera announced that it has a new parent company name, “Paradysz,” for its family of direct-response service businesses: Paradysz Direct, PM Digital and Paradysz Analytics. The name change is effective immediately.

Paradysz Analytics Introduces the First-Ever Merge-Purge Campaign Optimization Process
MINNEAPOLIS, MN - April 28, 2010 - Paradysz Analytics, a division of direct marketing agency Paradysz, is helping direct marketers eliminate low-value prospects and drive better list performance. MergeScience is transforming traditional merge-purge into a completely new and impactful marketing process...