Modeling — Taking it Straight from the Experts (Part 1)
April 2, 2013 - By: Angie Moore, FundRaising Success "Navigating Off the Napkin" Blog. Featuring John Ernst, Chief Strategy Officer, Paradysz
It started several weeks ago. I missed a call with the panel of people preparing for a FundRaising Success webinar. Well, I wasn't there to stick up for myself, and we all know what that means. I got the topic that no one wanted — yep, I got assigned the topic of modeling relative to how the nonprofit industry is pushing toward integrated, multichannel marketing.

Building Your Life Insurance Audience Using Insert Media - Harnessing the power of insert media to gain higher value leads that convert to sales
Winter 2013 - By: Walter Chistoni, VP Business Development, Paradysz. Featured in "ConnXions Linking Ideas, Members & Expertise" by Professional Insurance Marketing Association
The “graying of America” is a trend that will continue to increase over the next few decades, creating opportunities and challenges for the life insurance industry.

How a heavily nostalgic brand can (and should) evolve its story
December 18, 2012 - By: Roy DeYoung, Jr. Direct by Design, Direct Marketing News
When the holiday shopping season comes around each year, nostalgia-associated memories of a favorite brand or group of brands pull at our heartstrings. One brand that resonates most strongly with me is Lincoln Logs, created by the son of iconic architect Frank Lloyd Wright in 1916.

SIXTH YEAR OF NEXT GENERATION LEADERS PROGRAM KICKS OFF
2012-2013 Sponsors Are DIRECTV, Epsilon, Guthy-Renker, and Paradysz
New York, NY, September 5, 2012 — The Direct Marketing Educational Foundation (DMEF) today announced the kickoff of the sixth year of its Next Generation Leaders Program (NextGen), an innovative, fast-track, rotational program designed to deliver the bright new marketing talent to the field. NextGen is just one of many facets used by the DMEF to expand and enrich the marketing talent pool.

CMO Close-Up with John Wernz, Exec VP-CMO, Wealth Enhancement Group
August 22, 2012, BtoB Magazine
Wealth Enhancement Group is a financial services company based in Minneapolis that focuses on service providers and retail clients in the Midwest. The company's marketing department, headed by Exec VP-CMO John Wernz, is responsible for client acquisition, with sales playing a much smaller role. Its multiple marketing channels focus on awareness and brand-building, which in turn support an aggressive direct marketing program.

How to Generate Leads With Insert Marketing
May 1, 2012, ChiefMarketer.com, By Beth Negus Viveiros
Insert programs can be a productive and cost-effective method for a catalog to generate leads. One way to do this is to highlight a “hero” product in your inserts, says Dennis Erickson, senior vice president, insert and print media, Paradysz.

jcpenney’s Big Bet on Mail
March 12, 2012, Delivermagazine.com, By: Polly S. Traylor
For discount department stores, 2012 is prime time for reinvention. Many consumers who used to frequent luxury department stores now flock to big box stores as discretionary budgets have taken a hit in recent years. More and more top designers and celebrities have created unique lines for these chain stores, presumably to help attract more mid- to upper-income consumers.

The Power of Data Starts Within.
November 2011, Exempt, By: Mike Cousineau
Data is the buzzword in business and the charitable sector. Attache words to data such as analytics, warehouse, center, manipulation, etc., and you have bigger words with significant challenges.

What's With All the Address Labels?
In the Social Media Age, Why Do Nonprofits Send Us Stuff? Because It Works.
November 17, 2011, Ad Age, By: John Ernst
Data is the buzzword in business and the charitable sector. Attache words to data such as analytics, warehouse, center, manipulation, etc., and you have bigger words with significant challenges.

Multichannel Attribution Helps Determine Which Mediums Influence Sales.
September 30, 2011, Chief Marketer, By: Richard H. Levey
Consider the following scenario: Four years after the purchase of his most recent car, a man receives a brochure from a major auto manufacturer.

New York-based Paradysz has hired Steve McMeans as Media Buyer for its Insert & Print Media division in Plymouth.
August 12, 2011, Minneapolis, St. Paul Business Journal
Previously the Media Manager at Lifetouch Portrait Studios, Steve will oversee all promotional cost management and media buying for insert and print media. Steve has over 25 years as a media buyer and planner in the retail services sector and the agency side.

5 Ways To Increase Multi-Buyer Performance
May 11, 2011, The NonProfit Times NPT Instant Fundraising 
Multi-buyers are a successful component of many organizations' direct mail acquisition programs. According to Matthew Frattura, director, client services at Paradysz in New York City, for programs that might have lost their luster, consider applying a fresh strategy to significantly elevate multi-buyer performance.

Using Published Content for Fundraising
May 9, 2011, The NonProfit Times Weekly e-newsletter
Many nonprofits publish content to develop stronger relationships with their donors. Increased trust with donors will open new doors for planned giving opportunities.

Tips For Acquiring Hispanic Donors
April 6, 2011, The NonProfit Times NPT Instant Fundraising
Hispanics continue to be one of the fastest growing segments of the United States population. Recent 2010 Census estimates reflect a 29 percent increase in population for this group.

Leading Direct Mail Promotion Trends
March 30, 2011, The NonProfit Times NPT Instant Fundraising 
Nonprofits continue to explore new ways to engage prospective donors in the direct mail channel, including meaningful dollar handles, bounce backs or intriguing premiums.

4 Techniques To Cost-Effectively Reactivate Lapsed Donors
March 28, 2011, The NonProfit Times Weekly e-newsletter
If your renewal strategy to effectively reach recently lapsed or former donors does not include ways to reach deeply-lapsed or lower-dollar recently-lapsed donors, you could be leaving money on the table.

Triggering Better List Performance And Lower Costs
March 24, 2011, The NonProfit Times NPT Instant Fundraising
Nonprofits spend days, weeks, even months strategizing the best campaign creative, offers and formats to mail past, present and future donors in an attempt to maximize list performance.

Paradysz Market Trends Report Details Drop in Nonprofit Acquisition Campaigns
February 22, 2011, Yahoo! Finance
According to the forthcoming Paradysz Nonprofit Market Trends report (to be released on February 28), the number of donor acquisition campaigns tracked in 2010 dropped ten percent from the previous year.

Paid-Search Marketing Changes With The Weather
September 7, 2010, Online Media Daily
Cooler weather temperatures should have paid-search marketers hopping, as many quickly adjust ads to changing patterns and trends.

Back-To-School Marketing Drives Up Paid Search
September 1, 2010, Internet Retailer
Retailers increased spending by 51% in July.

Rising Search CPCs Cutting Out SMBs
August 5, 2010, Online Media Daily

Search engine marketing emerged as the inexpensive buy for small- to-medium-size companies with tight budgets that want to advertise online.

PM Digital Named One of the Top 500 Solution leaders of Search Engine Marketing
July 30, 2010, Internet Retailer

PM Digital was named one of the leading Search Engine Marketing providers in Internet Retailer's Top 500 Guide.

Sears offers layaway on home appliances
June 23, 2010, BrandWeek

Sears is extending its popular layaway program to home appliances...

SEO gains attention in search
June 21, 2010, DM News

Search engine marketing continues to grow, spurred by consumer use of the Internet to find information...

Consumers click more often on paid search ads for spring apparel
June 6, 2010, Internet Retailer

In shopping for spring apparel, online consumers increased spending through paid search by 33%...

A web site redesign gave Boston Proper a lift
June 2, 2010, Internet Retailer

Boston Proper finished 2009 with flourish that saw web sales rise 10%...

Chris Paradysz Named One of Crain’s 2010 Top Entrepreneurs
June 1, 2010, Crain's New York Business

Back in 2002, a year after the dot-com bubble burst, online marketing seemed like the last place a smart businessman should be positioning himself...

Mail Stream: May 10
May 10, 2010, Direct Newsline

Just in time for Earth Day in April, GreenandMore.com, a division of Boston Green Goods, mailed its spring 2010 catalog...

No Growth for Gardening Catalog Universe
May 6, 2010, Multichannel Merchant

The gardening catalog market lost about 100,000 active names in the first quarter of 2010, according to New York-based list brokerage firm Paradysz.

Home Goods Files Get Downsized
May 1, 2010, Multichannel Merchant

The home products catalog market lost about 300,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm Paradysz...

Should direct marketers prioritize creative?
April 19, 2010, DMNews

A number of traditional direct marketing companies have recently made top creative hires. Two experts discuss whether service providers should focus on creative talent, or on their strengths...

Mail Stream: A Report on Incoming Direct Mail
April 12, 2010, DIRECT Newsline

Restoration Hardware has expanded its offerings to sell outdoor furniture, gardening tools and decor in a new catalog called Restoration Hardware Garden...

Market Snapshot: Home Universe gets Downsized
April 12, 2010, Multichannel Merchant

The home products catalog market lost about 300,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm Paradysz Direct...

General Merch Names Fall Off
April 1, 2010, Multichannel Merchant

THE GENERAL MERCHANDISE CATALOG MARKET LOST ABOUT 200,000 ACTIVE NAMES in the fourth quarter of 2009, according to New York-based list brokerage firm Paradysz Direct...

Mail Stream: A Report on Incoming Direct Mail
March 22, 2010, DIRECT Newsline

Yankee, a magazine dedicated to all things New England, mailed a subscription package including a Best of New England Guide to help promote its updated look...

Market Snapshot: General Merchant Names Fall Off
March 4, 2010, Multichannel Merchant

The general merchandise catalog market lost about 200,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm Paradysz Direct...

Digital prospecting takes hold
March 1, 2010, Multichannel Merchant

It's no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National Advertisers, marketing budgets shrank an estimated 15.6% in 2009...

Search Marketing Magic
February 24, 2010, WomenEntrepreneur

Suzy Sandberg earned her chops in the field of direct marketing. But when the internet made search marketing possible, Sandberg fell in love...

Mail Stream: A Report on Incoming Direct Mail
February 22, 2010, DIRECT Newsline

Suzy Sandberg earned her chops in the field of direct marketing. But when the internet made search marketing possible, Sandberg fell in love...

D.C. Nonprofit Conference Roundup: Getting the Most Out of Lists to Improve Direct Mail Acquisition Results
February 9, 2010, Fundraising Success

As the recession has deepened, acquisition of new donors through direct mail has become more difficult. In a session titled “Keep the Acquisition Ideas Coming: List Optimization" at the recent DMA 2010 Washington Nonprofit Conference, four speakers provided techniques to refine selection of prospect lists to improve acquisition results...

7 Trends Marketers Can Expect to See in 2010
February 2, 2010, All About ROI

The facts, stats and true in-the-trenches business experiences of 2009 now tell marketers a lot about what to expect for 2010 — the value-oriented, thrifty approach cemented in 2009 isn’t likely to change. Below is a quick review of some of the key things marketers should look for in the coming year...

Gifts Universe Going Down
February 1, 2010, Multichannel Merchant

THE GIFTS AND COLLECTIBLES MARKET LOST ABOUT 400,000 ACTIVE NAMES in the third quarter of 2009, according to New York-based list brokerage firm Paradysz Direct...

Marketers wary of NRF forecast's true meaning
February 1, 2010, DMNews

Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing and employment sectors, according to the National Retail Federation in its forecast released last week...

Mail Stream: A Report on Incoming Direct Mail
January 17, 2010, DIRECT Newsline

Next, an apparel and house wares retailer based in the UK, debuted stateside with its US Launch Edition of the NextDirect.com print catalog...